Our Origin Story

"Back in 2010, while painting the interior of a home, I accidentally leaned against a wet wall while atop scaffolding. Cleaning up after a long day, the stripe of paint which had transferred from that wall to my arm, was relentless in its removal. Seeking some fresh air, I stepped out for a run. As the evening turned dark and the roads became busier, I quickly began to wonder if that white stripe of paint showed any reflective quality, potentially keeping me safe. Now resembled in our brush stroke branding, that stripe of paint turned into the foundation for our brand and the idea inspiring the development of our first product, Reflective Spread."

John F. Kulbis, CEO & Founder